Anheuser-Busch
BUD LIGHT SPhere
During Super Bowl LVIII Bud Light became the first beer ad on the iconic Sphere. We developed the 90-second spot, with the main goal of supporting our epic TV. We wanted to tease the spot without giving too much away, and lean into what content the sphere does best, creating a voluminous 3d space. Between the combination of 3d animation and practical filming, we were able to make an epic showstopping video.