Anheuser-Busch
BUD LIGHT
SOUR SELTZER
In 2021 the Bud Light innovation team came to us to help design the newest extension of the Bud Light family. We wanted to be different than the other products on the shelf in this space but still fit within our previously defined seltzer family. We first decided that a fluorescent lime green was the perfect central color to use. Then each flavor would be a unique other fluorescent color. Then we tied it all together with Bud Light navy. We added unique custom illustrations for each flavor and a nice cracked halftone texture throughout .
