Anheuser-Busch
BUDWEISER SUPREME
I had the incredible opportunity to help brand, design the packaging and launch the newest Budweiser innovation, Budweiser Supreme. We worked very closely with the innovation team to start building the brand even before the liquid was developed.
We started by creating the lock up and then quickly moved to how it appeared on both primary and secondary. Since this was a more premium product than traditional Budweiser we wanted to make a very premium looking brand and packaging. The black stood out on shelf and we loved the gold with it since it felt ultra premium but also related back to the golden liquid itself. We deconstructed the iconic Budweiser Bowtie and used radiating bow ties as the defining item for this brand.
