Anheuser-Busch

KELCE BROTHERS

Over the past two years NFL fans can’t get enough of the Kelce family. In Super Bowl LVII they became  the first brothers to ever face each other in the biggest game. 

As the official beer sponsor of the NFL we stepped in and created an epic limited edition can that we would give away on social. To be fair we split the can in half utilizing the team colors on each side, the can was split in the center by the classic Bud Light crest and Lombardi trophy.

So when they met again in week 11 we knew we had to go big. We launched the Kelce Bowl on our social channels by posting a photo of a trophy created specifically for the event, and promised the winning city free Bud Light.

CREATIVE DIRECTION | ART DIRECTION | ILLUSTRATION | PACKAGE DESIGN | MERCH DESIGN | SOCIAL MEDIA | OOH