Anheuser-Busch

FUTURA x NBA FINALS

To celebrate the 2023 NBA champions we partnered with iconic street artist Futura. We had him create a giant painting with all the bottles. The bottles were placed in a frame, and he painted over the whole thing, creating a beautiful art piece, and unique individual bottles, that much like a championship team form something bigger when put together.

We were tasked with creating a mini documentary about his process of creating this mural, and what it meant for him to do this as a giant NBA fan. We cut a traditional interview, action shots of him painting and stereoscopic images to create a high paced hype video feel that would do well on social.

CREATIVE DIRECTION | ART DIRECTION | SOCIAL MEDIA