Anheuser-Busch

FREEDOM

For 13 years Budweiser has partnered with Folds of Honor and turned their cans in the summer into various patriotic themes, with proceeds benefiting this great charity. So in 2022 I was given the opportunity to design these special cans.

From a design standpoint, we wanted to use iconic patriotic elements, but needed some design flexibility since we had to translate this design over different sized cans and bottles. Which is why we landed on the iconic bald eagle and bold stars and stripes, and added nice American reference in the ode on the crest.

We then needed an epic way to launch these cans and draw hype from our wholesalers and fans. So we created an epic custom 3d animation to help show off the beautiful details of these cans.

CREATIVE DIRECTION | ILLUSTRATION | PACKAGE DESIGN | MOTION DESIGN | OOH | POCM