Anheuser-Busch
BUD LIGHT x UFC
In 2024 Bud Light regained its sponsorship As the official Beer of the UFC. So we were tasked to bring this partnership to life, and figure out how it comes to life for the year across multiple events. Along with the deal we signed the legendary fighter and former champion Dutistin Poirier to the Bud Light team.
CREATIVE DIRECTION | ART DIRECTION | TV COMMERCIAL | MERCH DESIGN | SOCIAL MEDIA
THE COMMERCIAL
We were tasked with creating an extension to our 2024 Super Bowl spot, with the Bud Light Gene as a way to launch our UFC partnership. What better way to do it than to have the genie grant everyone’s UFC fight night wishes to make it the most epic night out. As we follow this friend groupo through the night their wishes get bigger and crazier.
THE HANG OVER
Taking inspiration from the movie The Hangover, we developed this style of capturing funny scenes in stills and cutting through them quickly to expand the story of the night out. When the genie and Dustin Poirier go out fun, chaos happens but most importantly memories are made a nd captured forever.
